Chem-Trend Announces Distributor Partnership for Rubber Business

Howell, Mich., March 16, 2010 –Chem-Trend, a leading global manufacturer of release agents and other mold processing related products for rubber and other material forming manufacturers, announced today that it will partner with HM Royal Inc. as the principle distributor for its growing North American Rubber business.

HM Royal, Trenton, NJ, (www.hmroyal.com) will distribute Chem-Trend‘s Mono-Coat® and Perma-Mold® brands, consisting of solvent and water-based release agents and other ancillary molding process products for the rubber industry. HM Royal is a solutions-based materials supplier for rubber manufacturers, formulators and compounders in North America. They are a company with more than 80 years of experience in materials distribution, operating sixteen shipping locations across North America.

Chem-Trend’s Mono-Coat® and Perma-Mold® brands of semi-permanent and conventional release agents are specifically designed to maximize part quality and productivity in a variety of manufacturing situations, including high-output production of automotive seals and gaskets, complex rubber-to-metal bonded motor mounts and bushings, or corner joint molding in automotive sealing applications.

The HM Royal partnership with Chem-Trend allows customers to reduce their supply base by consolidating the purchase of Chem-Trend release agents with other specialty materials purchased through HM Royal. Customers taking advantage of this partnership will benefit from HM Royal’s technical acumen and years of expertise in the rubber industry, while saving on shipping and activity costs associated with consolidating orders.

“We are tremendously excited about this partnership,” said Joseph Royal, HM Royal president. “We are two companies of like mind, working toward the success of our customers through process improvement. With their success comes our success.”

About Chem-Trend
Chem-Trend, celebrating its 50th Anniversary in 2010, is a global organization with sales offices in 17 countries and distributors in more than 50 countries that are supported by their headquarters in Michigan. Chem-Trend has a singular focus of formulating and manufacturing innovative chemical specialties for use in the die casting, rotational molding, general rubber, polyurethane, tire, thermoplastic and composite industries. By becoming directly involved in the customer's process Chem-Trend applies its knowledge and development expertise to provide the customer with customized solutions to problems and to improve productivity.  At the core of its business are industry-standard mold release agents, die lubricants, tire paints and purging compounds engineered to maximize productivity while delivering high-quality finished parts. For information about Chem-Trend products, visit www.chemtrend.com.

Contact:    
Rohatynski-Harlow Public Relations
Joe@JoePR.com / Marc@HarlowPR.com
Tel: 517.579.0789

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